Glaiza Villarba - Hero Section
Glaiza Villarba
6
Years of Experience

glaizaVillarba

Senior Automation & CRM Specialist GoHighLevel Expert  |  Operations Support  |  COO Level Executive Virtual Assistant
Glaiza Villarba — VSL
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Glaiza Villarba — CV
Resume

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full CV.

6+ years of operations, automation, and systems — all in one document. Download and see the full picture.

Glaiza Villarba — CV
PDF Document
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Glaiza Villarba — Tech Stack
Glaiza Villarba
Tech Stack

In my
arsenal.

Click a category to explore the full stack.

Glaiza Villarba — Automations
GoHighLevel

Workflows that
convert.

End-to-end GHL automations — from lead capture to close.

GHL Lead Nurture
GoHighLevel
Lead Nurture Automation Funnel
Inquiry → tags → opportunities → timed SMS & email follow ups
Pipeline routing
Pipeline Stage & Opportunity Routing
Auto stage updates · tag logic · appointment outcomes
CRM pipeline
CRM Sales Pipeline Management
157 active prospects · stage tracking · auto follow ups
AI agent enablement
AI Agent & Sub Account Enablement
447 sub accounts · AI opt ins · billing config
Zapier ThriveCart GHL
Zapier
ThriveCart → GoHighLevel
965+ transactions · zero failures in 6 months
WooCommerce Keap
Keap
WooCommerce + FunnelKit + Keap
Automated ticket sales · confirmation, tagging & follow up
Airtable email ops
Airtable
Email Marketing Ops System
Campaign calendar · approvals · asset tracking
Finance automation
Finance
Financial Admin & Billing Automation
Invoices · payments · recurring billing · budget tracking
GHL Membership
GoHighLevel
Course & Membership Portal
Module management · student delivery · onboarding to completion
Glaiza Villarba — Events
Events

Behind every
event. End-to-end.

From planning to execution.
I handle everything in the backend.
Marketing, logistics, systems, and team.

VP Nursing Masterclass
Masterclass
01

VP Nursing Masterclass

135 Attendees
80 Booked Appointments
76 VIP Clients
46 Closed Contracts

Managed full backend operations for a VP Nursing masterclass — from marketing plan, funnel build, and system setup to team coordination, live execution, and post-event follow up sequences.

Marketing Funnels Systems Team Management Execution
Home Health Care Webinar
Webinar
02

Home Health Care Coach Webinar

127 Attendees
78 Booked Appointments
59 VIP Clients
38 Closed Contracts

Handled end-to-end event operations for a home health care coaching webinar — from marketing strategy and funnel setup to workflow automation, logistics, and live event execution.

Webinar Ops Automation Logistics Workflow Follow-up Systems
Millionaire Nurse CEO Conference
Annual Conference
03

Millionaire Nurse CEO Conference

50+ Attendees in 2023
300+ Attendees in 2026
2023 – 2026 Years Running · 6× Growth

Scaled the Millionaire Nurse CEO Conference from 50+ attendees in 2023 to 300+ in 2026. Managed everything in the backend — event planning, marketing strategy, hotel & venue logistics, sponsor and vendor coordination, funnels, systems, workflows, and full team management across all years.

Conference Ops Hotel & Venue Sponsors Vendors Marketing Plan Team Lead
Planning · Marketing · Logistics · Systems · Team
Glaiza — About
GLAIZA
Glaiza Villarba Glaiza Villarba
About

operator by experience,
builder by instinct.

I spent years behind growing businesses — turning chaos into systems, pressure into process, and ideas into execution.

Operations taught me structure. Clients taught me standards. Automation taught me scale.

I stopped choosing between support and leadership when I learned how to do both at once.

Philosophy "I don't just manage tasks — I build the systems that make the tasks disappear."
6+ Years
965+ Transactions automated
447 Sub accounts managed
10+ Tools mastered
My Experience
Operations & Systems

6+ years building systems, leading remote teams, and keeping fast-moving businesses organized, profitable, and under control.

Executive Operations & COO Support
Founder Support / Executive Partner
Experience

Served as the right hand to founders and executives across multiple industries — managing day-to-day operations, priorities, and decisions so they could stay in their zone of genius.

Process

Managed executive calendars, inboxes, hiring coordination, onboarding, vendor relationships, travel logistics, and all internal follow-ups using structured weekly review systems and priority frameworks.

Result

Founders reclaimed 10–20 hours per week. Teams became self-managed. Decision bottlenecks were eliminated and businesses scaled without the founder being the bottleneck.

Business Operations Manager
Systems & Processes
Experience

Managed multi-department operations for coaching businesses, agencies, and service providers — building the internal infrastructure needed for consistent, scalable delivery.

Process

Built SOPs, workflow documentation, KPI dashboards, team accountability systems, reporting cadences, and internal communication protocols across sales, ops, and delivery teams.

Result

Reduced operational chaos, improved team visibility, and created systems that kept businesses running smoothly even during rapid growth or team changes.

CRM & Automation Specialist
GoHighLevel · Keap · Zapier · HubSpot · ThriveCart
Experience

Designed and built end-to-end CRM systems and automation workflows for coaches, agencies, and e-commerce businesses — handling everything from lead capture to post-purchase retention.

Process

Built pipelines, tagging systems, automation sequences, lead nurture flows, booking workflows, payment follow-up systems, and onboarding journeys across GHL, Keap, Zapier, ThriveCart, HubSpot, and WooCommerce+FunnelKit.

Result

Processed 965+ transactions with zero failures over 6 months. Reduced manual admin by 80%. Increased lead conversion rates through consistent, timely automated follow-up across multiple client accounts.

Project & Team Management
Notion · ClickUp · Asana · Slack
Experience

Led distributed remote teams of freelancers, VAs, and contractors across multiple time zones — keeping projects on track and communication clean without micromanaging.

Process

Set up project management systems in Notion, ClickUp, and Asana — assigning owners, setting deadlines, running weekly standups, tracking deliverables, and removing blockers before they became problems.

Result

Projects consistently delivered on time. Team accountability improved. Communication overhead dropped significantly with structured async workflows and clear ownership at every stage.

Customer Experience & Retention
Client Journey · Retention · Escalations
Experience

Owned the full client journey — from onboarding through to renewal — ensuring every touchpoint was handled with speed, care, and consistency that kept clients coming back.

Process

Built onboarding sequences, offboarding workflows, renewal reminders, escalation protocols, feedback loops, and satisfaction check-in systems. Handled billing disputes, cancellations, and churn prevention directly.

Result

Improved client satisfaction scores, reduced churn, and increased renewals through proactive systems that caught issues before clients had to raise them.

Web / Funnel / Launch Support
WordPress · Divi · GoHighLevel · ThriveCart
Experience

Built and launched complete funnel ecosystems for coaching programs, courses, and service businesses — from the landing page to the checkout to the post-purchase experience.

Process

Designed and built landing pages, opt-in pages, sales pages, checkout flows, upsell pages, and thank-you sequences using GoHighLevel, WordPress/Divi, ThriveCart, and WooCommerce+FunnelKit with full backend automation integration.

Result

Delivered complete, conversion-ready funnels on time for client launches. Reduced tech setup time and minimized launch errors through systematic pre-launch QA processes.

Finance & Admin Control
Billing · Budgets · Reporting · Bookkeeping
Experience

Managed the financial admin layer of multiple businesses — keeping cash flow visible, payments timely, and finance operations running without requiring constant founder involvement.

Process

Built automated workflows for invoice reminders, payment confirmations, expense submissions, receipt storage, recurring billing alerts, subscription renewals, and live budget tracking using integrated tools and dashboards.

Result

Reduced late payments, eliminated manual invoice chasing, and gave founders real-time visibility into their financial health without being buried in spreadsheets.

AI Tools & Implementation
ChatGPT · Claude · Gemini · GHL AI Employee · Kling AI · Sora
Experience

Integrated AI tools into client workflows and business operations — from deploying GoHighLevel AI Employees across 447 sub-accounts to using generative AI for content, copy, and creative production.

Process

Configured GHL AI Employee features including opt-ins, billing, and rebilling settings at scale. Used ChatGPT, Claude, and Gemini for SOPs, email drafting, and content systems. Leveraged Kling AI and Sora for video content production in client campaigns.

Result

Helped 447 sub-accounts successfully adopt AI features with zero disruption. Reduced content production time by 60%+ and improved response quality across client-facing communications through AI-assisted workflows.

Result

I help founders run cleaner businesses, stronger teams, smoother systems, and faster growth — without being buried in daily operations.

Glaiza Villarba — Funnel Design
Funnel Design

Built to
convert.

07 FUNNELS
Funnel 01
Funnel Design
Funnel #01 Lead Capture Page
Funnel 02
Funnel Design
Funnel #02 Sales Funnel
Funnel 03
Funnel Design
Funnel #03 Webinar Opt-In
Funnel 04
Funnel Design
Funnel #04 Checkout Page
Funnel 05
Funnel Design
Funnel #05 Thank You Page
Funnel 06
Funnel Design
Funnel #06 Upsell Page
Funnel 07
Funnel Design
Funnel #07 Landing Page
Drag to explore · Click to expand
Glaiza Villarba — Footer